Native Social Media Integrations

What native advertising is

Native advertising looks like the regular content of the place where it appears. In a TikTok feed, that's a short video with a story, and the brand is simply there in the frame: on a character's outfit or on a sign. People watch for the story and remember the brand name along the way.

The format isn't limited to TikTok. On Instagram, a product shows up in a Reel in the middle of an everyday scene, and on YouTube the brand is written into a video's plot. There's a text version too: news sites publish articles that read like the outlet's regular stories.

The best-known examples come from film, though. In The Matrix, Neo answers a call on a Nokia 8110, and people still recognize that "banana phone". In Spielberg's E.T., Elliott lures the alien with Reese's Pieces. In Cast Away, Tom Hanks plays a FedEx employee whose only companion on the island is a Wilson volleyball. James Bond has been driving an Aston Martin for decades. Nobody watched any of this as an ad break, and the brands stuck with audiences for years.

A banner or an ad break interrupts what people are watching, and they have learned to skip both. A native video doesn't interrupt anything, because it is the thing people came to watch.

How it differs from influencer ads and sponsored content on TikTok

Sponsored content on TikTok usually sounds direct: "today I want to tell you about this app...". Viewers recognize the format within seconds. In our videos nobody praises the brand out loud. It is part of the scene, the way products appear in films. This is often called TikTok branded content or product placement.

Who makes the video matters too. An influencer films it themselves, in their own way. We handle production and agree the idea with you before any work starts.

How we decide where the brand appears

The brand has to be noticeable without becoming the main character. So we look for a spot in the story where viewers are already looking. In the card.ua videos, that's the side of a race car speeding toward the camera, a DJ's mixer in the middle of the frame and a neon sign above the main character. The logo stays on screen for a few seconds and doesn't block the action.

We pick the spot separately for each product. An app looks natural on the phone screen in a character's hand, a drink or a skincare product can sit on a table nearby, a delivery logo can be on a courier's bag. If a product is hard to show in the frame, we work with the logo and brand colors.

Why a package of five videos, not one

A single video is a bit of a lottery. TikTok first shows every video to a small group of people and only then decides whether to push it further. So even a strong video can get fewer views than usual, while a simpler one can unexpectedly take off. Five videos even out that spread.

The second reason is repetition. People rarely remember a brand the first time they see it. When someone keeps running into your logo in different stories over a few weeks, the name starts to feel familiar, and that's when trust builds. That's also why we publish the videos gradually rather than all on one day.

How we make the videos

The same way we work on content outsourcing: with the help of AI, but done for you from start to finish. Generating a scene is only one step. We come up with a story that fits your product, decide where and how the brand appears, generate the shots, edit, choose the music and check that the logo is clear at first glance. You get an edited video with music, ready to publish.

Why we make the videos with AI

Filming the scenes from our examples the usual way would take a race track, a yacht at sea and a dressed set with a neon sign. Add actors, a camera operator, lighting and several shooting days. AI lets us create that kind of picture without a set, so the videos are ready in days and the price doesn't depend on location rental or actor fees.

The generation itself doesn't take long. Most of the time goes into making the video work as an ad: the character's face stays the same from shot to shot, the logo stays sharp and readable, and the movement looks natural. Shots with mistakes get generated again until we're happy with the result.

How the work goes

1. Brief. If you have one, great. If not, we'll ask a few questions about your product and who it's for.
2. Ideas. We suggest stories for five videos and where the brand appears in each.
3. Approval. You approve the concept, and only then do we start production.
4. Production. 2–5 days, and that estimate already has some margin built in.
5. Placement. We publish the videos gradually, on a schedule we agree with you. You also get the video files for your own social media and website.

Revisions and approval

You approve the idea for each video before production, so the finished video holds no big surprises. If you still want to change something, we change it. There's no strict limit on revisions; we use common sense. Swapping the music, a shot or the moment the logo appears is perfectly normal. We want the video to work for you as much as for the viewers.

Advertising on TikTok: where the videos go out

Right now, on our TikTok channel SoftySpeed, which has more than 22,500 followers. Videos on the channel get 2,000–5,000 views on average. We can't guarantee that number: TikTok decides who sees each video.

We already have more channels on TikTok and Instagram in development. Once they build an audience, videos can be placed there as well.

Videos for your own social media

You get all five videos as vertical files. You can post them on your own TikTok, in Instagram Reels or YouTube Shorts, or add them to your website. So one package gives you both placement on our channel and ready content for your own pages.

What it costs

Advertising in social media through influencers is usually priced per post, and the price depends on follower count and topic. On top of that, you or the influencer still have to make the video.

Our price is fixed and shown in the card at the top of the page. It covers five videos, their production and five placements. There's no separate charge for scripts or editing.

How to combine it with other ads

A native video works well as a first introduction: people hear about the brand for the first time without feeling pushed. After that, it helps to catch them with something. The video files you receive can run as targeted ads on your own social media, so the same story reaches your audience with a "Buy" or "Book" button. And people who want to learn more need somewhere to go: an Instagram page with fresh posts or a website with prices and a contact form.

It works best when every channel speaks the same language: the same colors, logo and tone as in the videos. Then someone who saw the brand on TikTok and later opened your website knows right away they're in the right place. If your social media isn't updated regularly yet, you can hand it over to us with our Content Outsourcing service.

What you can advertise

Almost any product or service, as long as advertising it isn't prohibited by law or by TikTok's rules: apps and online services, online stores, cafés, beauty salons, courses, local brands. If you're not sure about your product, message us and we'll tell you right away.

Who it's for

Brands that want to be recognized: online services, apps, online stores, companies with a distinctive logo. Native video advertising builds familiarity. If you need sales from day one and ads shown to people of a specific city or age, targeted ads are a better fit.

The format works best for products that are easy to recognize in a frame by their logo or packaging, and for brands that want to be known among younger people: TikTok's audience skews young. If your customers are mostly older, let's talk about it beforehand so you know what to expect.

What we need from you

A high-quality logo, a few sentences about your product and a link to your website or social media page. If you have wishes for the story or topics to avoid, tell us right away and we'll include them in the concept.

How to start

Click "Order" and briefly describe your brand. We'll suggest video ideas and tell you when we can start.