Content Outsourcing

What's included

Content marketing starts with a question, not a camera: who are we showing this to, and why? First we work out who your customer is and what they watch. Then we build a plan. Only then do we make the videos, write and publish. If you need a single ad video without ongoing page management, you can order it as an AI video.

What you get:

• video for social media: TikTok, Reels, YouTube Shorts;
• blog articles with keywords so people find you on Google;
• text and images for your website;
• one consistent visual style, so it looks like a whole rather than a pile of random posts.

Take the full set or just one piece.

Social media management services mean different things at different studios. Some only schedule material you shot yourself. Ours include production: script, video generation, editing, copy. Ask about this wherever you are getting quotes, because prices under the same label can differ threefold purely because of scope.

Who needs this

The business runs, the page exists, the last post is three months old. Nobody has the time, and hiring someone in-house is slow and expensive. While the page stays quiet, some customers assume you have closed.

Or the website is built, it looks good, and it is empty. Google does not know what to rank it for, because there is nothing to read. Content creation services close exactly that gap.

Sometimes you already have a marketer and only need hands. Then we work as production under their plan.

Social media, end to end

Social media content creation services here mean the full cycle: script, video generation, editing, cover, caption, publishing on schedule. Your part is approving the plan and answering the occasional question only you can answer.

Frequency decides more than anything else. The algorithm shows people who do not disappear for a month, so we agree the cadence up front and hold it, including the weeks that go badly.

Vertical video is the main bet. It gives the cheapest reach, and one good clip can bring more people than a month of static posts. Nobody can predict which clip that will be. So volume and consistency win, not one brilliant idea per quarter.

Website content and blog

Blog writing services work differently from social. The result arrives later and stays longer. An article that reaches the top brings people for years, and you do not pay per visitor the way you do with ads.

We write for specific search queries. First we look at what people actually ask in your field instead of inventing topics. Then we answer that question.

Every text gets edited so a human can read it, not just an algorithm. SEO content writing services that stuff keywords do more harm than good now: Google sees it and the reader closes the tab.

We do not offer SEO promotion as a separate service yet, but we do build the semantic core and the keywords for your pages.

How we work

We start with a brief. Business, audience, competitors, and the tone of voice, including how formal you are with customers.

Then the content plan. You see what goes out and when, and you approve the plan before we start production. Changing course here is cheap. Once the videos are made it is not.

Then production and publishing on schedule. We can handle comments too, if you would rather not.

Once a month you get a report: numbers and conclusions, what worked, what did not, what changes next month.

The first month is always the longest. Building a library of material and getting a feel for your style takes time.

What we need from you

We do most of the work ourselves. But some things only you know, and without them the content comes out generic. Customers notice that straight away.

Usually we ask for:

• access to the pages we will publish on;
• your logo and brand colours, if you have them;
• photos and videos from your work: the team, the process, finished orders;
• the questions customers ask you most often;
• a contact person who can answer our questions quickly.

Phone shots are perfectly fine. A photo of your real kitchen or workshop earns more trust than a polished stock image. If you have no material yet, we start with what can be generated and add real footage later.

How the content plan is built

The content plan is a table for the month. It lists the date, platform, format and topic of each post, plus what that post is for. You see the whole plan before we start making videos or writing.

We look for topics where demand already exists. That means the questions customers send you in direct messages or ask on the phone. It also means search queries in your niche and whatever works well for your competitors. Then we add the season and your own events: a new product, a sale, an opening.

Posts have different jobs. Some explain how the product works. Others show the people and the process. A few ask for the sale outright. If every post sells, people stop watching the page. If none of them do, people never learn they can order anything from you.

We produce the material with AI assistance and assemble it turnkey ourselves. What reaches you is a finished post that needs no further polishing.

How often to post

There is no single right number. Short videos on TikTok and Reels go out more often than articles: a clip gathers views for a few days, while a blog article keeps bringing people for months.

What matters more is whether you can keep the rhythm you choose. A modest schedule that holds for a whole year will do more than daily posts for a month followed by silence. Followers quickly forget pages that keep appearing and disappearing.

We set the frequency around your budget and how much material can realistically be gathered. You can start with a smaller volume and add more later, once it is clear which formats bring in customers.

Mistakes we see most often

• The page is nothing but ads. When every post ends with a price, the profile reads like a price list, and few people follow it.
• The business copies trends that have nothing to do with its product. Such a clip can get views, but nobody remembers whose it was.
• Results are judged after a week. It makes sense to draw conclusions after a few months of regular posting.
• The company opens accounts on every network at once. One or two platforms where your customers really are will do more than five half-dead accounts.
• People have nowhere to go next. An interested follower needs a place to learn more and leave a request. Whether Instagram alone is enough for that, we covered in the article Instagram vs Website.

When outsourcing is a good fit

Buying social media management services from outside makes sense if:

• you know you need social media, but weeks go by without anyone touching it;
• there is not enough work to hire a separate person in-house;
• you need several languages or several formats at the same time;
• you are ready to approve the plan and answer questions, even if you do not film anything yourself.

Sometimes a different setup works better. If all your content rests on your own face and daily stories from work, an outside team cannot replace that. In that case take part of the work from us, say the copy or the blog, and keep filming the live stories yourself. And if you need one video for a specific task, it is cheaper to order just that.

What drives scope and price

We do not have a standard package, and that is deliberate. Content marketing for small business and for a chain of cafés are different amounts of work under the same name.

Price depends on:

• how many pieces of content per month;
• how many platforms: one page or five;
• whether you have existing material or we start from zero;
• how many languages.

Social media management for small business usually starts smaller than people expect. We quote after a short conversation: you describe the task, we name a number. If your budget is fixed, say so first and we will build the scope around it.

How this differs from our other services

Two neighbouring services look similar and are easy to mix up.

The AI Video service is for one or two videos with a specific job: a product demo, an ad, a greeting. One-off work, a finished file at the end.

With Native Social Media Integrations, we build your brand into the story of videos on our own channels. We work with our audience, not your page.

This page is the third thing: we run your channels, regularly and long term.