What AI video is and how it differs from a shoot

AI video is made without a camera, actors or locations. The scenes are generated by artificial intelligence, and we turn them into a video: we write the script, pick the shots, edit, and add voiceover, music and subtitles. To the viewer it's an ordinary video. The difference is in how it's made.

Even a short conventional shoot means renting a studio or location, actors, a camera operator, lighting, several days of preparation and a few more days of editing. AI video needs none of that. So the video is ready in 1–3 days, and the price doesn't depend on where the action takes place: in an office, on a beach or on a stadium rink.

How much AI video costs

Unlike many video production services that quote per project, we price by the minute of finished video: from per minute. That already covers the idea, script, scene generation, editing, voiceover, music and subtitles, so there's no separate fee for a scriptwriter, a voice artist or an editor.

Up to one minute: from . The most common format: an ad or a Reel of 15–60 seconds.
Up to two minutes: from . For example, a product presentation or a short training video.
Each additional minute: from another .

"From" means the price of a simple video: one character, one or two locations, a calm story without complex transitions. The more complex the story, the more work it takes. The price goes up with several characters who must look the same in every scene, many locations and frequent cuts, precise product shots where every detail of the packaging matters, and extra language versions or formats. We give the exact amount after the brief, once it's clear what will be on screen.

AI video or a traditional production

Traditional video production with a camera and a crew is still irreplaceable when you need to show the real thing: your workshop, your team, a café with real customers. AI doesn't replace the truth there, and we'll tell you so.

But most small business tasks are different. A social media ad, a promo video for a sale, a series of videos for your page a month ahead: here it matters more that the video hooks people and goes out on time than that it was filmed on a real location. Making a video with AI takes days, not weeks, and needs no shooting budget, which makes it a practical route to promotional video production for a small business. That's why many brands combine both: they film one big company video a year and make ads and social media content with AI. That's the everyday side of AI in video marketing. We cover where this kind of video works best in our article on AI video for business, and the glossary explains the technology in short.

What businesses use it for

Most often we're asked for video advertising: an advertisement video for targeted ads on Instagram or TikTok, a promo for a new service, a seasonal offer. Second comes social media content: Reels, Shorts and TikToks that need to go out regularly and are hard to film yourself every week.

Ads and promos. Short videos built around a specific offer: something new, a discount, a launch.
Social media. Entertaining and useful videos that keep your page alive.
Presentations. A video about your company or product for your website, a trade show or investors.
Explainer video and training. Instructions for customers and complex things explained in plain words.

The examples above show how different the tasks can be. The car dealership ad with phone numbers on the character's T-shirt was made for a real client; the rest are our demos: a holiday promo with a car under a bow, a video for pet products, entertaining Reels for a channel.

Where a good video starts

Most people decide whether to watch a video or scroll on within the first second or two. So we build the script from the opening: the first shot has to hook, not talk about the company. Then one idea per video. If you squeeze five benefits into 30 seconds, viewers won't remember any of them. And at the end, a clear action: visit the website, send a DM, come in for the discount.

A good script sounds natural out loud. We read the voiceover text against the clock: if the voice can't say it calmly, we shorten the text instead of speeding up the voice.

What the examples show

Each video above was made for its own task. In the car dealership ad, the phone numbers are printed right on the character's T-shirt: viewers see the number before they even decide whether to keep watching. The pet products video has a fluffy character instead of a presenter, because people who buy food and toys for their pets would rather watch a dog than a voice artist. And the entertainment Reels are built as a series with one mood: once people recognize a channel's style, they're more likely to watch the next video to the end.

How the work goes

Brief. You tell us what we're promoting, who it's for and where the video will run. If there's no brief, we ask a few questions.
Idea and script. We suggest what happens on screen and what's said in the voiceover. You approve the script before production starts.
Production. We generate the scenes, edit, and add voiceover, music and subtitles.
Revisions. We show you the finished video and make changes if needed.
Final file. We deliver the video in the format you need, and it's yours.

The whole process takes 1–3 days. A simple video with a few scenes can be ready the next day; a more complex one with several characters and many scenes takes longer.

Voice, language and subtitles

Voiceover can be in any language: Ukrainian, English, Spanish or whichever one your audience needs. We pick the voice to match the video's character. A car dealership ad suits a confident, calm voice; an entertaining Reel calls for a livelier, faster one. If a character speaks in the video, the voice has to fit them too.

We always add subtitles. Many people watch social media videos with the sound off, on public transport or at work, and without text on screen they simply won't understand what the video is about.

Formats and length

We choose the format for where the video will run. Vertical 9:16 works for Reels, TikTok, YouTube Shorts and stories. Horizontal 16:9 is for YouTube, your website or a presentation on a big screen. Square 1:1 suits the Instagram feed and Facebook ads. If you need the video in several places, we can prepare several formats at once. For TikTok and Reels we keep the important things in the center of the frame, because captions and buttons cover the edges.

Length can be anything too. For social media ads, 15–30 seconds is usually enough: in that time people either get interested or scroll on. A presentation or training video can run several minutes.

How we handle revisions

We make revisions within reason. Changing the voiceover text, music, subtitles, a single scene or its length is a normal part of the work. To keep revisions to a minimum, you approve the script before production, so both sides have the same picture of the video.

If, after the script is approved, you want a completely different story with new characters and a new plot, that's essentially a new video. We discuss those cases separately and tell you honestly what it will cost.

How to use one video several times

One video can work in several places. A 30-second version easily becomes a 15-second cut for ads, a vertical version for Reels and a horizontal one for your website. You can prepare several versions of the opening shot or the call to action at the end and run them in ads side by side: you quickly see which one people watch longer. And a voiceover in another language gives you a ready version for customers in another country.

If you need regular video content for your page rather than individual videos, take a look at our Content Outsourcing service. And if you'd like a video with your brand to go out on our TikTok channel, that's what native social media integrations are for.

Rights to the video

The finished video is entirely yours. You can post it on your social media, put it on your website, run it in paid ads, and show it at trade shows and presentations. There are no limits on where or how long you use it.

What we need from you

A few sentences about your product or service, who the video is for and where it will run. Your logo and product photos if they need to be in the frame. If there are videos you like, send links: it makes it easier to understand which style suits you. If you need the video by a certain date, such as the start of a sale or a holiday, tell us right away so we can plan with some margin and still have time for revisions.

How to start

Click "Order" and briefly describe the task. We'll suggest an idea for the video and tell you how long it will take.

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AI Video